Portfolio: Company Communications
WeThink, (formerly Newmedia Design) has assisted
our clients in creating company
presentations, newsletters, brochures, data sheets, press releases, customer
case studies, internal sales campaigns and more. Here's
a look at a few of the projects we've
tackled:
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Client
Buying/Selling High Technology Presentation
Note: The Inforum presentation won Aldus Magazine's best business presentation of the year award. |
Challenge
To create a riveting slide presentation to deliver Inforum's latest research results on technology executives' purchasing habits. The presentation must capture the interest of 150+ Silicon Valley executives at a West Coast breakfast meeting. Background
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Services
Provided
Research and Analysis Researched and analyzed Inforum's MIS Manager's Survey to identify critical research findings. Information Design Developed a presentation information design that offered a logical unfolding of the complex research facts and statistics. Instructional Design Developed an instructional design that paced the presentation information with a variety of slide structures, graphics, and color strategies to separ ate topics presented. Storyboards
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Client
SunSpectrum InfoExpress Customer Newsletter |
Challenge
To collaborate with an internal Sun product team to develop a visually dynamic newsletter targeted to Sun's service contract customers. The newsletter must concisely communicate the latest updates to Sun's Solaris operating system and co-packaged products, offer ing customers a quick overview of new features and capabilities.
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Services
Provided
Research and Analysis Researched and analyzed the target market and information that must be communicated to Sun contract customers. Information Design Developed an information design that employed the use of headlines, bullet points, short text blocks, graphs and charts to quickly communicate the latest update news. Writing
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Client
Case Study Article: MIT Media Lab's "Brain Opera" |
Challenge
To write a case study that focuses on the use of Elo TouchSystem's high-end touchscreens in the premiere of MIT Media Lab's "Brain Opera," an avant-garde musical event, at New York City's Lincoln Center. The case study must explore how Elo's products were critical to the success of MIT's hyper instruments, which were invented especially for this eclectic event. |
Services
Provided
Research
Information Design Developed information design that used the Brain Opera as a showcase for Elo products. Writing
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