Portfolio: Product Promotions

WeThink (formerly Newmedia Design) has helped our clients to successfully introduce new products, services and company image campaigns to their customers. In the following sample projects, WeThink crafted all editorial and content for the promotional campaigns. We also closely collaborated with each project's graphic designer to ensure that words and pictures formed a compelling message.
 
 

Sun Microsystems

Fratelli Ruffatti

AirTouch

 
 

Client  Sun Microsystems New Worldwide Service Product Introduction

Challenge     To work with Sun's internal start-up team to create a unique set of collateral materials that would successfully introduce Sun's SunSpectrum support program to customers worldwide.  Background When first introduced, Sun's new SunSpectrum product represented a break though approach to packaging, delivering and selling service to enterprise customers.

Services Provided     Product Naming  Led product naming effort for the new service. Information Analysis Analyzed a complex set of new features, product marketing and service messages. Information Design Developed cohesive infor- mation design for a range of new collateral pieces. Writing Wrote eight-page customer brochure, six two-page pro- duct datasheets, and a comprehensive sales kit that the Sun sales force used to promote the new product.

 
 

Client  Fratelli Ruffatti U.S. Advertising Campaign

Challenge     To team with Diana Rich, Diana Rich Graphic Design, to shape a US market identity for Fratelli Ruffatti, a Padua, Italy-based pipe organ manufacturer.

Services Provided     Information Analysis Analyzed complex pipe organ manufacturing information. Marketing Messages Developed marketing messages for Ruffatti's annual ad campaigns that positioned the company and its hand-crafted pipe organs in the US. Writing Wrote advertising copy for Fratelli Ruffatti's US ads placed in American Organist, and other US publications.

 
 

Client Air Touch Cellular New Service Introduction

Challenge      To work with Air Touch Cellular's team to develop marketing, PR and educational collateral to promote the company's emerging cellular data technologies.

Services Provided      Research and Information Analysis Researched and analyzed complex cellular and marketing information. Information Design Developed literature strategy and information design to promote the new Modem-Connect service. Writing Wrote two brochures, a primer for the new service, press releases, and two cellular data-related articles for publication in industry trade publications.